| 000 | 03113naa a2200301 c 4500 | ||
|---|---|---|---|
| 001 | vtls000671868 | ||
| 003 | RU-ToGU | ||
| 005 | 20210922102001.0 | ||
| 007 | cr | | ||
| 008 | 191212s2019 ru fs 100 0 eng d | ||
| 024 | 7 |
_a10.17223/9785946218597/7 _2doi |
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| 035 | _ato000671868 | ||
| 040 |
_aRU-ToGU _brus _cRU-ToGU |
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| 100 | 1 |
_aBraun, Sandra L. _9479764 |
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| 245 | 1 | 0 |
_aAncestral and diasporic tourism: an untapped potential _cS. L. Braun |
| 504 | _aБиблиогр.: 18 назв. | ||
| 520 | 3 | _aAncestral tourism is a rapidly-growing sector of the tourism industry with the current wave of interest in genealogy. This is a case study report examining the untapped potential for ancestral and diasporic tourism in digital place brand management. A diaspora was selected, the German diaspora of 1863 – 1900, and a major migration route was identified (Baden-Wurttemberg, to Central Poland, to Western Ukraine, to South Russia). Tourism websites for those regions were identified through Google search and search engine optimization. Online content of the tourism websites was examined for appeal and target marketing to the German diasporic market, representing some 70 million people worldwide with key markets in the United States, Canada and South America. The majority of tourism websites along this migratory route are not tapping this particular heritage market (nor any other diasporic market with the exception of the Jewish diasporic market and, even then, minimally), nor are they addressing this market on their tourism websites in their digital footprint. These market needs are largely being met by private individuals and by small, privately-owned, custom tour and genealogical services-oriented sites. Further research could confirm this trend along other migratory routes, or with other diasporic markets, likely unveiling a market potential. Further research could also test for message effectiveness, and also the effects of technology on visits/repeat visits by descendants to their ancestral sites. Keywords: ancestral tourism; diasporic tourism; heritage market; migratory routes. | |
| 653 | _aгенеалогический туризм | ||
| 653 | _aтуристические сайты | ||
| 653 | _aцифровой бренд-менеджмент территорий | ||
| 653 | _aдиаспорный туризм | ||
| 655 | 4 |
_aстатьи в сборниках _9713576 |
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| 773 | 0 |
_tЦифровой бренд-менеджмент территорий: глобальный и локальный аспекты : материалы IV Международной трансдисциплинарной научно-практической Web-конференции "Connect-Universum-2018", 29–30 ноября 2018 года _dТомск, 2019 _gС. 42-48 _z9785946218597 _wto000669823 |
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| 852 | 4 | _aRU-ToGU | |
| 856 | 4 | _uhttp://vital.lib.tsu.ru/vital/access/manager/Repository/vtls:000671868 | |
| 908 | _aстатья | ||
| 999 | _c453581 | ||