| 000 | 02307naa a2200325 c 4500 | ||
|---|---|---|---|
| 001 | vtls000620108 | ||
| 003 | RU-ToGU | ||
| 005 | 20210922093441.0 | ||
| 007 | cr | | ||
| 008 | 180124s2017 ru fs 100 0 eng d | ||
| 024 | 7 |
_a10.17223/9785946216104/7 _2doi |
|
| 035 | _ato000620108 | ||
| 040 |
_aRU-ToGU _brus _cRU-ToGU |
||
| 100 | 1 |
_aBraun, Sandra L. _9479764 |
|
| 245 | 1 | 0 |
_aSocial media use for public relations and reputation management in the university setting _cS. L. Braun |
| 504 | _aБиблиогр.: 28 назв. | ||
| 520 | 3 | _aThis is an examination of social media use for public relations and reputation management at a mid-sized Canadian university. There has been much study about the use of social media for pedagogical purposes, but less for university public relations purposes. Key observations for best practices included having an established guiding philosophy about social media use, encouraging two-way symmetrical communication between students and administrators, adding social media formats in stages versus immediate immersion across all formats, and the importance of maintaining a social media calendar. Challenges in social media include privacy issues, gaining interdepartmental support, and the potential for misuse of information. | |
| 653 | _aсоиальные сети | ||
| 653 | _aуниверситеты | ||
| 653 | _aКанада | ||
| 653 | _aпубличные отношения | ||
| 653 | _aуправление репутацией | ||
| 653 | _aсвязь с общественностью | ||
| 655 | 4 |
_aстатьи в сборниках _9713576 |
|
| 773 | 0 |
_tЦифровое кочевничество как глобальный и сибирский тренд : материалы III Международной трансдисциплинарной научно-практической WEB-конференции Connect-Universum – 2016, 24-26 мая 2016 года _dТомск, 2017 _gС. 50-58 _z9785946216104 _wto000581539 |
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| 852 | 4 | _aRU-ToGU | |
| 856 | 7 | _uhttp://vital.lib.tsu.ru/vital/access/manager/Repository/vtls:000620108 | |
| 908 | _aстатья | ||
| 999 | _c430566 | ||