| 000 | 03247nam a22004935i 4500 | ||
|---|---|---|---|
| 001 | vtls000561310 | ||
| 003 | RU-ToGU | ||
| 005 | 20210922090542.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 170213s2015 gw | s |||| 0|eng d | ||
| 020 |
_a9783658074876 _9978-3-658-07487-6 |
||
| 024 | 7 |
_a10.1007/978-3-658-07487-6 _2doi |
|
| 035 | _ato000561310 | ||
| 040 |
_aSpringer _cSpringer _dRU-ToGU |
||
| 050 | 4 | _aHG1-HG9999 | |
| 072 | 7 |
_aKFF _2bicssc |
|
| 072 | 7 |
_aBUS027000 _2bisacsh |
|
| 082 | 0 | 4 |
_a332 _223 |
| 100 | 1 |
_aZureck, Alexander. _eauthor. _9469171 |
|
| 245 | 1 | 0 |
_aFinancial Communication in Small and Medium-Sized Enterprises _helectronic resource _bPatents in Financial Communication / _cby Alexander Zureck. |
| 260 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2015. |
||
| 300 |
_aXXI, 95 p. 15 illus. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 | _aBusiness, Economics, and Law | |
| 505 | 0 | _aFinancial Communication in the Context of Information Economics -- Financial Communication in Small and Medium-Sized Enterprises -- Patents in Financial Communication. | |
| 520 | _aTo ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into companys’ financial communication. Contents Financial Communication in the Context of Information Economics Financial Communication in Small and Medium-Sized Enterprises Patents in Financial Communication Target Groups Researchers, students, and practitioners in the field of economics with a focus on finance, communication and medium-sized enterprises The Author While Alexander Zureck studied business administration at FOM University of Applied Sciences, he worked in market research and in a bank. Today, he works for the FOM University of Applied Sciences in the field of financial research and he consults small and medium-sized enterprises. | ||
| 650 | 0 |
_aFinance. _9142509 |
|
| 650 | 0 |
_aManagement. _9132629 |
|
| 650 | 0 |
_aIndustrial management. _9132648 |
|
| 650 | 0 |
_aMacroeconomics. _9134212 |
|
| 650 | 1 | 4 |
_aFinance. _9142509 |
| 650 | 2 | 4 |
_aFinance, general. _9460231 |
| 650 | 2 | 4 |
_aInnovation/Technology Management. _9411807 |
| 650 | 2 | 4 |
_aMacroeconomics/Monetary Economics//Financial Economics. _9461499 |
| 710 | 2 |
_aSpringerLink (Online service) _9143950 |
|
| 773 | 0 | _tSpringer eBooks | |
| 830 | 0 |
_aBusiness, Economics, and Law _9469065 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-658-07487-6 |
| 912 | _aZDB-2-SBE | ||
| 999 | _c416292 | ||