| 000 | 03480nam a22005175i 4500 | ||
|---|---|---|---|
| 001 | vtls000561374 | ||
| 003 | RU-ToGU | ||
| 005 | 20210922090536.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 170213s2015 gw | s |||| 0|eng d | ||
| 020 |
_a9783658090449 _9978-3-658-09044-9 |
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| 024 | 7 |
_a10.1007/978-3-658-09044-9 _2doi |
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| 035 | _ato000561374 | ||
| 040 |
_aSpringer _cSpringer _dRU-ToGU |
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| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJMV6 _2bicssc |
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| 072 | 7 |
_aPDG _2bicssc |
|
| 072 | 7 |
_aBUS087000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.514 _223 |
| 100 | 1 |
_aWellner, Konstantin. _eauthor. _9469121 |
|
| 245 | 1 | 0 |
_aUser Innovators in the Silver Market _helectronic resource _bAn Empirical Study among Camping Tourists / _cby Konstantin Wellner. |
| 260 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2015. |
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| 300 |
_aXVIII, 222 p. 35 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aForschungs-/Entwicklungs-/Innovations-Management | |
| 505 | 0 | _aThe Silver Market Phenomenon -- Users as Main Source of Innovations -- Introduction to the Research Field: Camping & Caravanning. | |
| 520 | _aIn this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. Contents The Silver Market Phenomenon Users as Main Source of Innovations Introduction to the Research Field: Camping & Caravanning Target Groups Researchers and students of Business Administration, Innovation Management and Marketing as well as Gerontology Interested persons in Innovation Management, Market Research and Consumer The Author Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators. | ||
| 650 | 0 |
_abusiness. _9366240 |
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| 650 | 0 |
_aManagement. _9132629 |
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| 650 | 0 |
_aIndustrial management. _9132648 |
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| 650 | 0 |
_atourism. _9418383 |
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| 650 | 0 |
_aEconomic policy. _976080 |
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| 650 | 1 | 4 |
_aBusiness and Management. _9459956 |
| 650 | 2 | 4 |
_aInnovation/Technology Management. _9411807 |
| 650 | 2 | 4 |
_aR & D/Technology Policy. _9303704 |
| 650 | 2 | 4 |
_aTourism Management. _9453872 |
| 710 | 2 |
_aSpringerLink (Online service) _9143950 |
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| 773 | 0 | _tSpringer eBooks | |
| 830 | 0 |
_aForschungs-/Entwicklungs-/Innovations-Management _9453351 |
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| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-658-09044-9 |
| 912 | _aZDB-2-SBE | ||
| 999 | _c416260 | ||