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020 |
_a9783658088224 _9978-3-658-08822-4 |
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024 | 7 |
_a10.1007/978-3-658-08822-4 _2doi |
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035 | _ato000561364 | ||
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_aSpringer _cSpringer _dRU-ToGU |
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_a658.8 _223 |
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_aHurrle, Daniel. _eauthor. _9468833 |
|
245 | 1 | 0 |
_aSocial Media for Scientific Institutions _helectronic resource _bHow to Attract Young Academics by Using Social Media as a Marketing Tool / _cby Daniel Hurrle, Julia Postatny. |
260 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2015. |
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300 |
_aXVIII, 117 p. 34 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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490 | 1 | _aBestMasters | |
505 | 0 | _aSocial Media Environment and Marketing -- Scientific Institutions and Young Academics -- Online Survey, Benchmark Analysis and Expert Interviews -- Social Media Concept: Content, Platforms, Monitoring. | |
520 | _aThis book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions, and lead the reader gently through the topic. Contents Social Media Environment and Marketing Scientific Institutions and Young Academics Online Survey, Benchmark Analysis and Expert Interviews Social Media Concept: Content, Platforms, Monitoring Target Groups Researchers and students in the fields of business administration, marketing, communications, social media, public relations, and communications sciences Practitioners in these areas The Authors Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career. | ||
650 | 0 |
_abusiness. _9366240 |
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650 | 0 |
_aMarketing _9564740 |
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650 | 0 |
_aManagement. _9132629 |
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650 | 0 |
_apublic administration. _9284801 |
|
650 | 1 | 4 |
_aBusiness and Management. _9459956 |
650 | 2 | 4 |
_aMarketing _9564740 |
650 | 2 | 4 |
_aManagement. _9132629 |
650 | 2 | 4 |
_aPublic Administration. _9284801 |
700 | 1 |
_aPostatny, Julia. _eauthor. _9468835 |
|
710 | 2 |
_aSpringerLink (Online service) _9143950 |
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773 | 0 | _tSpringer eBooks | |
830 | 0 |
_aBestMasters _9567407 |
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856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-658-08822-4 |
912 | _aZDB-2-SBE | ||
999 | _c416069 |