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008 170213s2015 gw | s |||| 0|eng d
020 _a9783658088224
_9978-3-658-08822-4
024 7 _a10.1007/978-3-658-08822-4
_2doi
035 _ato000561364
040 _aSpringer
_cSpringer
_dRU-ToGU
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aHurrle, Daniel.
_eauthor.
_9468833
245 1 0 _aSocial Media for Scientific Institutions
_helectronic resource
_bHow to Attract Young Academics by Using Social Media as a Marketing Tool /
_cby Daniel Hurrle, Julia Postatny.
260 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2015.
300 _aXVIII, 117 p. 34 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aBestMasters
505 0 _aSocial Media Environment and Marketing -- Scientific Institutions and Young Academics -- Online Survey, Benchmark Analysis and Expert Interviews -- Social Media Concept: Content, Platforms, Monitoring.
520 _aThis book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions, and lead the reader gently through the topic. Contents Social Media Environment and Marketing Scientific Institutions and Young Academics Online Survey, Benchmark Analysis and Expert Interviews Social Media Concept: Content, Platforms, Monitoring Target Groups Researchers and students in the fields of business administration, marketing, communications, social media, public relations, and communications sciences Practitioners in these areas The Authors Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.
650 0 _abusiness.
_9366240
650 0 _aMarketing
_9564740
650 0 _aManagement.
_9132629
650 0 _apublic administration.
_9284801
650 1 4 _aBusiness and Management.
_9459956
650 2 4 _aMarketing
_9564740
650 2 4 _aManagement.
_9132629
650 2 4 _aPublic Administration.
_9284801
700 1 _aPostatny, Julia.
_eauthor.
_9468835
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
830 0 _aBestMasters
_9567407
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-08822-4
912 _aZDB-2-SBE
999 _c416069