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008			170213s2015 gw | s |||| 0|eng d
020			_a9783658103767 _9978-3-658-10376-7
024	7		_a10.1007/978-3-658-10376-7 _2doi
035			_ato000561418
040			_aSpringer _cSpringer _dRU-ToGU
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aPosthumus, Jan. _eauthor. _9468523
245	1	0	_aUse of Market Data in the Recruitment of High Potentials _helectronic resource _bSegmentation and Targeting in Human Resources in the Pharmaceutical Industry / _cby Jan Posthumus.
260			_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2015.
300			_aXIX, 203 p. 8 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aManagement and Identification of High Potentials.- Marketing Concepts -- Marketing within Human Resources.- Market Research.- Contingency Theory -- Implications for Recruiters and Corporate HR.
520			_aIn his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one’s energy levels. Contents Management and Identification of High Potentials Marketing Concepts Marketing within Human Resources Market Research Contingency Theory Implications for Recruiters and Corporate HR Target Groups Researchers, students, and practitioners in the fields of management, marketing, market research and human resources. The Author Dr. Jan Posthumus received his PhD from the International School of Management in Paris. He is now a guest lecturer at the Baden-Wuerttemberg Cooperative State University Loerrach, Germany.
650		0	_abusiness. _9366240
650		0	_aMarketing. _9564740
650		0	_aMarket Research. _9415675
650		0	_aPersonnel management. _9265436
650	1	4	_aBusiness and Management. _9459956
650	2	4	_aMarketing. _9564740
650	2	4	_aMarket Research/Competitive Intelligence. _9461801
650	2	4	_aHuman Resource Management. _9417250
710	2		_aSpringerLink (Online service) _9143950
773	0		_tSpringer eBooks
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-658-10376-7
912			_aZDB-2-SBE
999			_c415853