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008 170213s2015 gw | s |||| 0|eng d
020 _a9783658078843
_9978-3-658-07884-3
024 7 _a10.1007/978-3-658-07884-3
_2doi
035 _ato000561316
040 _aSpringer
_cSpringer
_dRU-ToGU
050 4 _aHD28-70
072 7 _aKJC
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a658.4092
_223
100 1 _aMorschett, Dirk.
_eauthor.
_9329823
245 1 0 _aStrategic International Management
_helectronic resource
_bText and Cases /
_cby Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.
250 _a3rd ed. 2015.
260 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2015.
300 _aXIV, 561 p. 122 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aIntroduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions.
520 _aA compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.  .
650 0 _abusiness.
_9366240
650 0 _aManagement science.
_9459954
650 0 _aManagement.
_9132629
650 0 _aLeadership.
_9132708
650 1 4 _aBusiness and Management.
_9459956
650 2 4 _aBusiness Strategy/Leadership.
_9412933
650 2 4 _aBusiness and Management, general.
_9459957
650 2 4 _aManagement.
_9132629
700 1 _aSchramm-Klein, Hanna.
_eauthor.
_9329826
700 1 _aZentes, Joachim.
_eauthor.
_9567517
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-07884-3
912 _aZDB-2-SBE
999 _c415776