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008 170212s2015 gw | s |||| 0|eng d
020 _a9783319176536
_9978-3-319-17653-6
024 7 _a10.1007/978-3-319-17653-6
_2doi
035 _ato000559623
040 _aSpringer
_cSpringer
_dRU-ToGU
050 4 _aHD28-70
072 7 _aKNT
_2bicssc
072 7 _aJFD
_2bicssc
072 7 _aBUS070060
_2bisacsh
082 0 4 _a658
_223
100 1 _aPitt, Ivan L.
_eauthor.
_9466701
245 1 0 _aDirect Licensing and the Music Industry
_helectronic resource
_bHow Technology, Innovation and Competition Reshaped Copyright Licensing /
_cby Ivan L. Pitt.
260 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2015.
300 _aXXV, 293 p. 8 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aI Part One: How Direct Licensing Increased Competition -- 1 Introduction -- 2 Copyright Law and Natural Monopolies -- 3 Traditional Blanket License -- 4 Direct Licensing as an Alternative to the Traditional Blanket License -- 5 Conclusion -- II Part Two: Why Putting Music Content Creators First is Important -- 6 Introduction -- 7 Roles of Publishers, Record Labels and Producers -- 8 Possible New Entrant -- 9 Why The Merger Could Be A Viable Option -- 10 Conclusion.
520 _aThis book discusses the economics of the music industry in the context of the changing landscape brought about by innovation, technological change, and rapid digitization. The ability of digital technology to reduce the transaction costs of music copyright licensing has all but destroyed the traditional media business models of incumbent Performance Rights Organizations (PROs), music publishers, record labels, and radio and television stations. In a climate where streaming services are rapidly proliferating and consumers prefer subscription models over direct ownership, new business models, such as direct licensing, are developing. This book provides an overview of the economics of the traditional music industry, the technology-induced changes in business models and copyright law, and the role of copyright holders such as music publishers, record labels, songwriters and composers in the emerging direct licensing models. In Part One, the author examines the economic aspects of direct licensing as an alternative to the traditional blanket license for copyrighted musical compositions, with an emphasis on the often monopolistic nature of PROs and the economic barriers to entry preventing new competitors from emerging in the industry. In Part Two, the author focuses on the music publisher and the role direct licensing and competition may play in the changing business models in the music industry and the potential benefits this may bring to copyright holders, such as songwriters. To compliment this model, the author proposes a maximum statutory fixed-rate for the licensing of musical performances in the pending future changes to the Copyright Act and Consent Decrees to further streamline the performance royalty payment process, especially where distributors such as Google and YouTube are concerned. This book adds to the growing body of literature on the economics of music licensing in the digital age. It will be useful to those in the fields of economics and law, as well as music executives, musicians, songwriters, composers, and other industry professionals who are interested in understanding how technology, innovation and competition have reshaped the music industry.
650 0 _abusiness.
_9366240
650 0 _aIndustrial management.
_9132648
650 0 _aLaw and Economics.
_9302998
650 1 4 _aBusiness and Management.
_9459956
650 2 4 _aMedia Management.
_9310628
650 2 4 _aLaw and Economics.
_9302998
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-17653-6
912 _aZDB-2-SBE
999 _c414709