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020 _a9783319183411
_9978-3-319-18341-1
024 7 _a10.1007/978-3-319-18341-1
_2doi
035 _ato000559803
040 _aSpringer
_cSpringer
_dRU-ToGU
050 4 _aHD28-70
072 7 _aKJMV6
_2bicssc
072 7 _aPDG
_2bicssc
072 7 _aBUS087000
_2bisacsh
082 0 4 _a658.514
_223
245 1 0 _aAdvances in Crowdsourcing
_helectronic resource
_cedited by Fernando J. Garrigos-Simon, Ignacio Gil-Pechuán, Sofia Estelles-Miguel.
260 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2015.
300 _aVIII, 183 p. 21 illus., 20 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aForeword -- Chapter 1 From Crowdsourcing to Use of Masscapital -- Chapter 2 Recruiting Individuals to a Crowdsourcing Community -- Chapter 3 Crowdsourcing Fundamentals -- Chapter 4 Crowdsourcing and the Evolution of a Business Ecosystem -- Chapter 5 From Leakage to Crowdsourcing -- Chapter 6 Crowdsourcing: A New Way to Citzen Empowerment -- Chapter 7 Crowdsourcing in Higher Education -- Chapter 8 Crowdsourcing with University Students -- Chapter 9 Humanizing Internal Crowdsourcing Best Practices -- Chapter 10 Using Crowdsourcing to Overcome Barriers to Women Entrepreneurship -- Chapter 11 Gamification for Crowdsourcing Marketing Practices -- Chapter 12 Crowdsourcing: An Application for Promotional Marketing -- Chapter 13 Advances in Crowdsourcing: Surveys, Social Media and Geospatial Analysis.
520 _aThis book attempts to link some of the recent advances in crowdsourcing with advances in innovation and management. It contributes to the literature in several ways. First, it provides a global definition, insights and examples of this managerial perspective resulting in a theoretical framework. Second, it explores the relationship between crowdsourcing and technological innovation, the development of social networks and new behaviors of Internet users. Third, it explores different crowdsourcing applications in various sectors such as medicine, tourism, information and communication technology (ICT), and marketing. Fourth, it observes the ways in which crowdsourcing can improve production, finance, management and overall managerial performance. Crowdsourcing, also known as “massive outsourcing” or “voluntary outsourcing,” is the act of taking a job or a specific task usually performed by an employee of a company or contractors, and outsourcing it to a large group of people or a community (crowd or mass) via the Internet, through an open call. The term was coined by Jeff Howe in a 2006 issue of Wired magazine. It is being developed in different sciences (i.e., medicine, engineering, ICT, management) and is used in the most successful companies of the modern era (i.e., Apple, Facebook, Inditex, Starbucks). The developments in crowdsourcing has theoretical and practical implications, which will be explored in this book. Including contributions from international academics, scholars and professionals within the field, this book provides a global, multidimensional perspective on crowdsourcing.
650 0 _abusiness.
_9366240
650 0 _aEntrepreneurship.
_9131114
650 0 _aManagement.
_9132629
650 0 _aIndustrial management.
_9132648
650 0 _aInformation technology.
_9137117
650 0 _aBusiness
_xData processing.
_9135786
650 1 4 _aBusiness and Management.
_9459956
650 2 4 _aInnovation/Technology Management.
_9411807
650 2 4 _aEntrepreneurship.
_9131114
650 2 4 _aIT in Business.
_9451094
700 1 _aGarrigos-Simon, Fernando J.
_eeditor.
_9448819
700 1 _aGil-Pechuán, Ignacio.
_eeditor.
_9445887
700 1 _aEstelles-Miguel, Sofia.
_eeditor.
_9466338
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-18341-1
912 _aZDB-2-SBE
999 _c414486