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020 _a9783319173924
_9978-3-319-17392-4
024 7 _a10.1007/978-3-319-17392-4
_2doi
035 _ato000559549
040 _aSpringer
_cSpringer
_dRU-ToGU
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072 7 _aBUS043000
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082 0 4 _a658.8
_223
245 1 0 _aMinority Marketing: Issues and Prospects
_helectronic resource
_bProceedings of the 1987 Minority Marketing Congress /
_cedited by Robert L. King.
260 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2015.
300 _aXV, 161 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6165
505 0 _aForeword -- Plenary Session -- Issues in Methodology -- Consumer Behavior,-  Minorities and Advertising and Promotion -- Minority Enterprises.
520 _aThis volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 _abusiness.
_9366240
650 0 _aMarketing
_9564740
650 0 _aLeadership.
_9132708
650 0 _aSales management.
_9462210
650 1 4 _aBusiness and Management.
_9459956
650 2 4 _aMarketing
_9564740
650 2 4 _aBusiness Strategy/Leadership.
_9412933
650 2 4 _aSales/Distribution.
_9462212
700 1 _aKing, Robert L.
_eeditor.
_9465783
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
830 0 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_9462452
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-17392-4
912 _aZDB-2-SBE
999 _c414187