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008 170212s2015 gw | s |||| 0|eng d
020 _a9783319169767
_9978-3-319-16976-7
024 7 _a10.1007/978-3-319-16976-7
_2doi
035 _ato000559432
040 _aSpringer
_cSpringer
_dRU-ToGU
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
245 1 4 _aThe 1980’s: A Decade of Marketing Challenges
_helectronic resource
_bProceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
_cedited by Venkatakrishna V. Bellur.
260 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2015.
300 _aXVIII, 345 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6165
505 0 _aPreface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous.
520 _aThis volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy’s fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 _abusiness.
_9366240
650 0 _aMarketing.
_9564740
650 0 _aLeadership.
_9132708
650 0 _aSales management.
_9462210
650 1 4 _aBusiness and Management.
_9459956
650 2 4 _aMarketing.
_9564740
650 2 4 _aBusiness Strategy/Leadership.
_9412933
650 2 4 _aSales/Distribution.
_9462212
700 1 _aBellur, Venkatakrishna V.
_eeditor.
_9462804
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
830 0 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_9462452
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-16976-7
912 _aZDB-2-SBE
999 _c413800