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_a9783319169736 _9978-3-319-16973-6 |
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_a10.1007/978-3-319-16973-6 _2doi |
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_aSpringer _cSpringer _dRU-ToGU |
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_aProceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference _helectronic resource _cedited by Jay D. Lindquist. |
| 260 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2015. |
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| 300 |
_aXXII, 488 p. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6165 |
|
| 505 | 0 | _aForeword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Research in Progress. | |
| 520 | _aThis volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. | ||
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_abusiness. _9366240 |
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_aMarketing _9564740 |
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_aLeadership. _9132708 |
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_aBusiness and Management. _9459956 |
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_aMarketing _9564740 |
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_aBusiness Strategy/Leadership. _9412933 |
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_aSales/Distribution. _9462212 |
| 700 | 1 |
_aLindquist, Jay D. _eeditor. _9465236 |
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_aSpringerLink (Online service) _9143950 |
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| 773 | 0 | _tSpringer eBooks | |
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_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _9462452 |
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| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-16973-6 |
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