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008 170212s2015 gw | s |||| 0|eng d
020 _a9783319162171
_9978-3-319-16217-1
024 7 _a10.1007/978-3-319-16217-1
_2doi
035 _ato000559223
040 _aSpringer
_cSpringer
_dRU-ToGU
050 4 _aHD28-70
072 7 _aKNT
_2bicssc
072 7 _aJFD
_2bicssc
072 7 _aBUS070060
_2bisacsh
082 0 4 _a658
_223
100 1 _aGeorgiades, Stavros.
_eauthor.
_9465050
245 1 0 _aEmployee Engagement in Media Management
_helectronic resource
_bCreativeness and Organizational Development /
_cby Stavros Georgiades.
260 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2015.
300 _aIX, 120 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aMedia Business and Innovation
505 0 _a1 Introduction -- 2 Employee Engagement and Organizational Change -- 3 Communication Process to Achieve Employee Engagement -- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement -- 5 Employee Engagement Implementation Leading Towards Employee Creativity -- 6 Assessing Employee Creativity -- 7 Conclusion.
520 _aThis book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
650 0 _abusiness.
_9366240
650 0 _aIndustrial management.
_9132648
650 0 _aOrganization.
_9430501
650 0 _aPlanning.
_9132627
650 0 _aPersonnel management.
_9265436
650 1 4 _aBusiness and Management.
_9459956
650 2 4 _aMedia Management.
_9310628
650 2 4 _aHuman Resource Management.
_9417250
650 2 4 _aOrganization.
_9430501
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
830 0 _aMedia Business and Innovation
_9465051
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-16217-1
912 _aZDB-2-SBE
999 _c413654