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020 |
_a9783319134406 _9978-3-319-13440-6 |
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024 | 7 |
_a10.1007/978-3-319-13440-6 _2doi |
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035 | _ato000558482 | ||
040 |
_aSpringer _cSpringer _dRU-ToGU |
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_aBoundary Spanning Elements and the Marketing Function in Organizations _helectronic resource _bConcepts and Empirical Studies / _cedited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra. |
260 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2015. |
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300 |
_aVI, 173 p. 17 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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505 | 0 | _aManaging Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation - A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations. | |
520 | _aThis book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements. | ||
650 | 0 |
_abusiness. _9366240 |
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650 | 0 |
_aMarketing _9564740 |
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650 | 0 |
_aPersonnel management. _9265436 |
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650 | 0 |
_aSales management. _9462210 |
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650 | 0 |
_aGlobalization. _9201764 |
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650 | 0 |
_aMarkets. _9462211 |
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650 | 0 |
_aService industries. _9462521 |
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650 | 1 | 4 |
_aBusiness and Management. _9459956 |
650 | 2 | 4 |
_aMarketing _9564740 |
650 | 2 | 4 |
_aSales/Distribution. _9462212 |
650 | 2 | 4 |
_aEmerging Markets/Globalization. _9412428 |
650 | 2 | 4 |
_aHuman Resource Management. _9417250 |
650 | 2 | 4 |
_aServices. _9449428 |
700 | 1 |
_aSahadev, Sunil. _eeditor. _9464559 |
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700 | 1 |
_aPurani, Keyoor. _eeditor. _9464560 |
|
700 | 1 |
_aMalhotra, Neeru. _eeditor. _9464561 |
|
710 | 2 |
_aSpringerLink (Online service) _9143950 |
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773 | 0 | _tSpringer eBooks | |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-13440-6 |
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999 | _c413346 |