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020 _a9783319134406
_9978-3-319-13440-6
024 7 _a10.1007/978-3-319-13440-6
_2doi
035 _ato000558482
040 _aSpringer
_cSpringer
_dRU-ToGU
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
245 1 0 _aBoundary Spanning Elements and the Marketing Function in Organizations
_helectronic resource
_bConcepts and Empirical Studies /
_cedited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra.
260 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2015.
300 _aVI, 173 p. 17 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aManaging Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation - A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations.
520 _aThis book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
650 0 _abusiness.
_9366240
650 0 _aMarketing
_9564740
650 0 _aPersonnel management.
_9265436
650 0 _aSales management.
_9462210
650 0 _aGlobalization.
_9201764
650 0 _aMarkets.
_9462211
650 0 _aService industries.
_9462521
650 1 4 _aBusiness and Management.
_9459956
650 2 4 _aMarketing
_9564740
650 2 4 _aSales/Distribution.
_9462212
650 2 4 _aEmerging Markets/Globalization.
_9412428
650 2 4 _aHuman Resource Management.
_9417250
650 2 4 _aServices.
_9449428
700 1 _aSahadev, Sunil.
_eeditor.
_9464559
700 1 _aPurani, Keyoor.
_eeditor.
_9464560
700 1 _aMalhotra, Neeru.
_eeditor.
_9464561
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-13440-6
912 _aZDB-2-SBE
999 _c413346