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020 _a9783319118826
_9978-3-319-11882-6
024 7 _a10.1007/978-3-319-11882-6
_2doi
035 _ato000558146
040 _aSpringer
_cSpringer
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245 1 0 _aProceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
_helectronic resource
_cedited by Harlan E. Spotts.
260 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2015.
300 _aXXIII, 230 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6165
505 0 _aPricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business-to-Business Setting -- Globalization and Marketing Challenges -- Selling and Sales Management -- Inquiries in Strategic Marketing -- Building Relationships and Theory in Retailing -- Marketing on the ‘Net’ -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing Research -- The Topic of Tourism: Further Inquiries -- Methodological Perspectives in Marketing -- Internet and International Marketing -- Services -- Poster Presentations -- Variety-Seeking, Loyalty, and Customer Retention -- New Perspectives in Advertising -- Issues in Marketing Education -- Consumer Attitudes and Choice.
520 _aFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.
650 0 _abusiness.
_9366240
650 0 _aMarketing
_9564740
650 0 _aLeadership.
_9132708
650 0 _aSales management.
_9462210
650 1 4 _aBusiness and Management.
_9459956
650 2 4 _aMarketing
_9564740
650 2 4 _aBusiness Strategy/Leadership.
_9412933
650 2 4 _aSales/Distribution.
_9462212
700 1 _aSpotts, Harlan E.
_eeditor.
_9463766
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
830 0 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_9462452
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-11882-6
912 _aZDB-2-SBE
999 _c412940