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_a10.1007/978-3-319-10864-3 _2doi |
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_aSpringer _cSpringer _dRU-ToGU |
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_aProceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference _helectronic resource _cedited by Leroy Robinson, Jr. |
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_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2015. |
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300 |
_aXLIII, 241 p. _bonline resource. |
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_aonline resource _bcr _2rdacarrier |
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490 | 1 | _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science | |
520 | _aFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland. | ||
650 | 0 |
_abusiness. _9366240 |
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650 | 0 |
_aMarketing _9564740 |
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650 | 0 |
_aLeadership. _9132708 |
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650 | 0 |
_aSales management. _9462210 |
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650 | 1 | 4 |
_aBusiness and Management. _9459956 |
650 | 2 | 4 |
_aMarketing _9564740 |
650 | 2 | 4 |
_aBusiness Strategy/Leadership. _9412933 |
650 | 2 | 4 |
_aSales/Distribution. _9462212 |
700 | 1 |
_aRobinson, Jr., Leroy. _eeditor. _9462451 |
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_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science _9462452 |
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856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-10864-3 |
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