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020 _a9783658045449
_9978-3-658-04544-9
024 7 _a10.1007/978-3-658-04544-9
_2doi
035 _ato000545314
040 _aSpringer
_cSpringer
_dRU-ToGU
050 4 _aHF4999.2-6182
050 4 _aHD28-70
072 7 _aKJ
_2bicssc
072 7 _aBUS042000
_2bisacsh
082 0 4 _a650
_223
100 1 _aChehimi, Nadine.
_eauthor.
_9454006
245 1 4 _aThe Social Web in the Hotel Industry
_helectronic resource
_bThe Impact of the Social Web on the Information Process of German Hotel Guests /
_cby Nadine Chehimi.
260 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2014.
300 _aXXIV, 183 p. 79 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aIntroduction -- The Social Web -- Tourist Information Search -- The German Hotel Market -- Methodology -- Results of the Survey -- Concluding Remarks.
520 _aThe social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.      Contents The social web Tourist information search The German hotel market    Target Groups Lecturers and students of marketing, communication and tourism Hoteliers and marketing specialists   The Author Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.
650 0 _aEconomics.
_9135154
650 0 _aMarketing
_9564740
650 1 4 _aEconomics/Management Science.
_9247365
650 2 4 _aBusiness/Management Science, general.
_9247366
650 2 4 _aMarketing
_9564740
650 2 4 _aMarket Research.
_9415675
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-04544-9
912 _aZDB-2-SBE
999 _c403335