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001 | vtls000545314 | ||
003 | RU-ToGU | ||
005 | 20210922083351.0 | ||
007 | cr nn 008mamaa | ||
008 | 160915s2014 gw | s |||| 0|eng d | ||
020 |
_a9783658045449 _9978-3-658-04544-9 |
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024 | 7 |
_a10.1007/978-3-658-04544-9 _2doi |
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035 | _ato000545314 | ||
040 |
_aSpringer _cSpringer _dRU-ToGU |
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050 | 4 | _aHF4999.2-6182 | |
050 | 4 | _aHD28-70 | |
072 | 7 |
_aKJ _2bicssc |
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072 | 7 |
_aBUS042000 _2bisacsh |
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082 | 0 | 4 |
_a650 _223 |
100 | 1 |
_aChehimi, Nadine. _eauthor. _9454006 |
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245 | 1 | 4 |
_aThe Social Web in the Hotel Industry _helectronic resource _bThe Impact of the Social Web on the Information Process of German Hotel Guests / _cby Nadine Chehimi. |
260 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2014. |
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300 |
_aXXIV, 183 p. 79 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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505 | 0 | _aIntroduction -- The Social Web -- Tourist Information Search -- The German Hotel Market -- Methodology -- Results of the Survey -- Concluding Remarks. | |
520 | _aThe social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search. Contents The social web Tourist information search The German hotel market Target Groups Lecturers and students of marketing, communication and tourism Hoteliers and marketing specialists The Author Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain. | ||
650 | 0 |
_aEconomics. _9135154 |
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650 | 0 |
_aMarketing _9564740 |
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650 | 1 | 4 |
_aEconomics/Management Science. _9247365 |
650 | 2 | 4 |
_aBusiness/Management Science, general. _9247366 |
650 | 2 | 4 |
_aMarketing _9564740 |
650 | 2 | 4 |
_aMarket Research. _9415675 |
710 | 2 |
_aSpringerLink (Online service) _9143950 |
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773 | 0 | _tSpringer eBooks | |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-658-04544-9 |
912 | _aZDB-2-SBE | ||
999 | _c403335 |