| 000 | 02984nam a22004575i 4500 | ||
|---|---|---|---|
| 001 | vtls000545320 | ||
| 003 | RU-ToGU | ||
| 005 | 20210922083214.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 160915s2014 gw | s |||| 0|eng d | ||
| 020 |
_a9783658045760 _9978-3-658-04576-0 |
||
| 024 | 7 |
_a10.1007/978-3-658-04576-0 _2doi |
|
| 035 | _ato000545320 | ||
| 040 |
_aSpringer _cSpringer _dRU-ToGU |
||
| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_aKJSM _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aKastner, Olga Louisa. _eauthor. _9453100 |
|
| 245 | 1 | 0 |
_aWhen Luxury Meets Art _helectronic resource _bForms of Collaboration between Luxury Brands and the Arts / _cby Olga Louisa Kastner. |
| 260 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2014. |
||
| 300 |
_aXI, 127 p. 14 illus., 8 illus. in color. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 | _aBestMasters | |
| 520 | _aIncreasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. Contents Explanations of the Luxury Brand, Art and Luxury Brand-Art Collaborations Attributes and Typology of Luxury Brand-Art Collaborations Target Groups Researchers, lecturers, and students in the fields of marketing, branding and communication Managers and marketing executives of luxury brands as well as artists, cultural managers, and patrons of the art The Author Olga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency’s luxury, watches and jewelleryaccounts. . | ||
| 650 | 0 |
_aEconomics. _9135154 |
|
| 650 | 0 |
_aMarketing. _9564740 |
|
| 650 | 1 | 4 |
_aEconomics/Management Science. _9247365 |
| 650 | 2 | 4 |
_aMarketing. _9564740 |
| 650 | 2 | 4 |
_aMarket Research. _9415675 |
| 710 | 2 |
_aSpringerLink (Online service) _9143950 |
|
| 773 | 0 | _tSpringer eBooks | |
| 830 | 0 |
_aBestMasters _9567407 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-658-04576-0 |
| 912 | _aZDB-2-BHS | ||
| 999 | _c402811 | ||