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008 160915s2014 gw | s |||| 0|eng d
020 _a9783642394140
_9978-3-642-39414-0
024 7 _a10.1007/978-3-642-39414-0
_2doi
035 _ato000544624
040 _aSpringer
_cSpringer
_dRU-ToGU
050 4 _aQA75.5-76.95
072 7 _aUT
_2bicssc
072 7 _aCOM069000
_2bisacsh
072 7 _aCOM032000
_2bisacsh
082 0 4 _a005.7
_223
100 1 _aQin, Zheng.
_eauthor.
_9327524
245 1 0 _aE-Commerce Strategy
_helectronic resource
_cby Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li.
260 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg :
_bImprint: Springer,
_c2014.
300 _aIX, 351 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aE-commerce and E-commerce Strategy -- National E-commerce Strategy -- E-commerce Strategy of Industries -- E-commerce Strategy in Enterprises -- E-commerce Strategy under Specific Strategic Environments -- E-commerce Technical Strategy -- The Present Situation and Outlook of E-commerce Strategy.
520 _aE-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
650 0 _aComputer Science.
_9155490
650 0 _aInformation systems.
_9303226
650 0 _aManagement information systems.
_9299049
650 1 4 _aComputer Science.
_9155490
650 2 4 _aInformation Systems and Communication Service.
_9304271
650 2 4 _ae-Commerce/e-business.
_9413336
650 2 4 _aBusiness Information Systems.
_9299050
700 1 _aChang, Yang.
_eauthor.
_9452044
700 1 _aLi, Shundong.
_eauthor.
_9452045
700 1 _aLi, Fengxiang.
_eauthor.
_9452046
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-39414-0
912 _aZDB-2-SCS
999 _c402207