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_a9783319071947 _9978-3-319-07194-7 |
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_aNational Brands and Private Labels in Retailing _helectronic resource _bFirst International Symposium NB&PL, Barcelona, June 2014 / _cedited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez. |
| 260 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2014. |
||
| 300 |
_aXI, 192 p. 14 illus. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 |
_aSpringer Proceedings in Business and Economics, _x2198-7246 |
|
| 505 | 0 | _aStrategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research. | |
| 520 | _aThe 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used. | ||
| 650 | 0 |
_aEconomics. _9135154 |
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| 650 | 0 |
_aMarketing _9564740 |
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| 650 | 1 | 4 |
_aEconomics/Management Science. _9247365 |
| 650 | 2 | 4 |
_aMarketing _9564740 |
| 650 | 2 | 4 |
_aSales/Distribution/Call Center/Customer Service. _9448878 |
| 700 | 1 |
_aGázquez-Abad, Juan Carlos. _eeditor. _9449994 |
|
| 700 | 1 |
_aMartínez-López, Francisco J. _eeditor. _9449995 |
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| 700 | 1 |
_aEsteban-Millat, Irene. _eeditor. _9449996 |
|
| 700 | 1 |
_aMondéjar-Jiménez, Juan Antonio. _eeditor. _9449997 |
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| 710 | 2 |
_aSpringerLink (Online service) _9143950 |
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| 773 | 0 | _tSpringer eBooks | |
| 830 | 0 |
_aSpringer Proceedings in Business and Economics, _9449085 |
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| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-07194-7 |
| 912 | _aZDB-2-SBE | ||
| 999 | _c401076 | ||