| 000 | 02783nam a22005055i 4500 | ||
|---|---|---|---|
| 001 | vtls000542837 | ||
| 003 | RU-ToGU | ||
| 005 | 20210922082527.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 160915s2014 gw | s |||| 0|eng d | ||
| 020 |
_a9783319048857 _9978-3-319-04885-7 |
||
| 024 | 7 |
_a10.1007/978-3-319-04885-7 _2doi |
|
| 035 | _ato000542837 | ||
| 040 |
_aSpringer _cSpringer _dRU-ToGU |
||
| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aKJSM _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aAbraham, Jorij. _eauthor. _9449289 |
|
| 245 | 1 | 0 |
_aProduct Information Management _helectronic resource _bTheory and Practice / _cby Jorij Abraham. |
| 260 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2014. |
||
| 300 |
_aXV, 179 p. 54 illus., 53 illus. in color. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 |
_aManagement for Professionals, _x2192-8096 |
|
| 505 | 0 | _aWhat is PIM?- Benefits of a PIM System -- The Product Data Model -- PIM Processes -- PIM to Print -- Selecting a PIM System -- Implementing a PIM -- Appendix: Cases -- Appendix: PIM Software Vendors -- About UNIC -- About the Author. | |
| 520 | _aProduct Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook. | ||
| 650 | 0 |
_aEconomics. _9135154 |
|
| 650 | 0 |
_aMarketing _9564740 |
|
| 650 | 0 |
_aBusiness planning. _9265432 |
|
| 650 | 1 | 4 |
_aEconomics/Management Science. _9247365 |
| 650 | 2 | 4 |
_aMarketing _9564740 |
| 650 | 2 | 4 |
_aSales/Distribution/Call Center/Customer Service. _9448878 |
| 650 | 2 | 4 |
_aProject Management. _9413689 |
| 650 | 2 | 4 |
_aOrganization/Planning. _9303328 |
| 710 | 2 |
_aSpringerLink (Online service) _9143950 |
|
| 773 | 0 | _tSpringer eBooks | |
| 830 | 0 |
_aManagement for Professionals, _9446163 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-04885-7 |
| 912 | _aZDB-2-SBE | ||
| 999 | _c400649 | ||