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020 _a9783319024905
_9978-3-319-02490-5
024 7 _a10.1007/978-3-319-02490-5
_2doi
035 _ato000542294
040 _aSpringer
_cSpringer
_dRU-ToGU
050 4 _aHB615
072 7 _aKJH
_2bicssc
072 7 _aBUS025000
_2bisacsh
082 0 4 _a658.421
_223
100 1 _aDel Giudice, Manlio.
_eauthor.
_9447795
245 1 0 _aSocial Media and Emerging Economies
_helectronic resource
_bTechnological, Cultural and Economic Implications /
_cby Manlio Del Giudice, Maria Rosaria Della Peruta, Elias G. Carayannis.
260 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2014.
300 _aVI, 107 p. 3 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aSpringerBriefs in Business,
_x2191-5482
505 0 _aChapter 1 Introduction -- Chapter 2 Social Web Sites: Practices and Tools for Emerging Markets -- Chapter 3 Web 2.0, Social Media and Developing Economies: State of the Art and Practical Opportunities -- Chapter 4 The Institutional Foundations of Transition and Emerging Economies -- Chapter 5 From Information Society to Network Society: The Challenge -- Chapter 6 Emerging Markets, Social Network and the Question of Legitimacy.
520 _aHow have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.
650 0 _aEconomics.
_9135154
650 0 _aEntrepreneurship.
_9131114
650 1 4 _aEconomics/Management Science.
_9247365
650 2 4 _aEntrepreneurship.
_9131114
650 2 4 _aEmerging Markets/Globalization.
_9412428
650 2 4 _aInnovation/Technology Management.
_9411807
700 1 _aDella Peruta, Maria Rosaria.
_eauthor.
_9447796
700 1 _aCarayannis, Elias G.
_eauthor.
_9447724
710 2 _aSpringerLink (Online service)
_9143950
773 0 _tSpringer eBooks
830 0 _aSpringerBriefs in Business,
_9446377
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-02490-5
912 _aZDB-2-SBE
999 _c399794