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| 005 | 20210922081652.0 | ||
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| 008 | 160915s2014 xxu| s |||| 0|eng d | ||
| 020 |
_a9781430262398 _9978-1-4302-6239-8 |
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| 024 | 7 |
_a10.1007/978-1-4302-6239-8 _2doi |
|
| 035 | _ato000540415 | ||
| 040 |
_aSpringer _cSpringer _dRU-ToGU |
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_aCOM014000 _2bisacsh |
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_a004 _223 |
| 100 | 1 |
_aPierce, Taylor. _eauthor. _9444611 |
|
| 245 | 1 | 4 |
_aThe Business of iOS App Development _helectronic resource _bFor iPhones, iPads and iPod touches / _cby Taylor Pierce, Dave Wooldridge. |
| 260 |
_aBerkeley, CA : _bApress : _bImprint: Apress, _c2014. |
||
| 300 |
_aXX, 440 p. 167 illus. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 520 | _aUpdated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app! | ||
| 650 | 0 |
_aComputer Science. _9155490 |
|
| 650 | 1 | 4 |
_aComputer Science. _9155490 |
| 650 | 2 | 4 |
_aComputer Science, general. _9155491 |
| 700 | 1 |
_aWooldridge, Dave. _eauthor. _9444612 |
|
| 710 | 2 |
_aSpringerLink (Online service) _9143950 |
|
| 773 | 0 | _tSpringer eBooks | |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-1-4302-6239-8 |
| 912 | _aZDB-2-CWD | ||
| 999 | _c397807 | ||