| 000 | 01463pam a2200421 a 4500 | ||
|---|---|---|---|
| 001 | vtls000028532 | ||
| 003 | RU-ToGU | ||
| 005 | 20210921114331.0 | ||
| 008 | 880609s1989 maua b 001 0 eng | ||
| 020 | _a0205116876 | ||
| 035 | _a0030-37360 | ||
| 035 | _a(RU-ToGU)88019354 | ||
| 040 |
_aRU-ToGU _beng _cRU-ToGU _ePSBO |
||
| 050 | 0 | 0 |
_aHF5439.B67 _bW45 1989 |
| 082 | 0 |
_a659.14/068/8 _219 |
|
| 100 | 1 |
_aWhite, Barton. _9135958 |
|
| 245 | 1 | 0 |
_aBut first, these messages-- : The selling of broadcast advertising / _cBarton C. White, N. Doyle Satterthwaite. |
| 260 |
_aBoston : _bAllyn and Bacon, _cc1989. |
||
| 300 |
_ax, 389 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. 379-381. | ||
| 650 | 0 |
_aSelling _xBroadcast advertising. _9135959 |
|
| 653 | _aMEDIA system. | ||
| 653 | _apromotion. | ||
| 653 | _aреклама. | ||
| 653 | _aмаркетинг. | ||
| 653 | _aсредства массовой информации. | ||
| 653 | _aрадио. | ||
| 653 | _aтелевидение. | ||
| 653 | _aкабельное телевидение. | ||
| 653 | _aRadio. | ||
| 653 | _atelevision. | ||
| 653 | _acable. | ||
| 700 | 1 |
_aSatterthwaite, N. Doyle. _9135960 |
|
| 740 | 0 | _aSelling of broadcast advertising. | |
| 852 | 4 |
_aRU-ToGU _h659.14 _iWHI _nru |
|
| 999 | _c33475 | ||