000			02238cam a2200481 a 4500
001			vtls000400757
003			RU-ToGU
005			20210922045030.0
008			110217s2009 nyuaf f b 001 0beng
010			_a2008-040118
020			_a9781403978950
020			_a1403978956
035			_a(OCoLC)256763859
035			_a15455205
040			_aDLC _cDLC _dDLC _dRU-ToGU
043			_an-us---
050	0	0	_aHF5810.O34 _bA3 2009
082	0	0	_a659.092 _aB _222
084			_aУ842.10-803.81 _2rubbk
100	1		_aRoman, Kenneth. _9367644
245	1	4	_aThe king of Madison Avenue _bDavid Ogilvy and the making of modern advertising _cKenneth Roman
246	3	0	_aDavid Ogilvy and the making of modern advertising
260			_aNew York _bPalgrave Macmillan _c2009
300			_aXIV, 282 p., [4] l. of plates _bill.
504			_aBibliogr.: p. [249]-271
504			_aIndex: p. [275]-282
520			_aFamous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
600	1	0	_aOgilvy, David, _d1911-1999. _9367645
600	1	4	_aОгилви, Дэвид _9212594
650		0	_aAdvertising executives _zUnited States _vBiography. _9367646
650		0	_aAdvertising agencies _zUnited States _xHistory _y20th century. _9367647
650		0	_aAdvertising _zUnited States _xHistory _y20th century. _9367648
653			_aреклама
653			_aрекламные агентства
653			_aСША
653			_aбиографии
653			_a20 век
852	4		_aRU-ToGU _h659 _iROM _nru
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0828/2008040118.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
999			_c290755