000 01326pam a2200361 a 4500
001 vtls000029392
003 RU-ToGU
005 20210921113149.0
008 911017s1992 maua b 001 0 eng
020 _a0262041308 (hc)
020 _a0262540657 (pbk.) :
_c$14.95
035 _a0031-26460
035 _a(RU-ToGU)91041043
040 _aRU-ToGU
_beng
_cDLC
_dDLC
_ePSBO
043 _an-us---
050 0 0 _aJF2112.A4
_bD53 1992
082 0 0 _a659.1/9320973
_220
100 1 _aDiamond, Edwin.
_9131979
245 1 4 _aThe spot :
_bthe rise of political advertising on television /
_cEdwin Diamond and Stephen Bates.
250 _a3rd ed.
260 _aCambridge, Mass. :
_bMIT Press,
_cc1992.
300 _axiv, 418 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. [399]-408) and index.
650 0 _aAdvertising, Political
_zUnited States.
_9131980
650 0 _aTelevision advertising
_zUnited States.
_9131981
653 _aтелевидение.
653 _aреклама.
653 _aСША.
653 _aполитическая реклама.
700 1 _aBates, Stephen
_d1958-
_9131982
852 4 _aRU-ToGU
_h659
_iDIA
_nru
999 _c28822