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003 | RU-ToGU | ||
005 | 20210921113149.0 | ||
008 | 911017s1992 maua b 001 0 eng | ||
020 | _a0262041308 (hc) | ||
020 |
_a0262540657 (pbk.) : _c$14.95 |
||
035 | _a0031-26460 | ||
035 | _a(RU-ToGU)91041043 | ||
040 |
_aRU-ToGU _beng _cDLC _dDLC _ePSBO |
||
043 | _an-us--- | ||
050 | 0 | 0 |
_aJF2112.A4 _bD53 1992 |
082 | 0 | 0 |
_a659.1/9320973 _220 |
100 | 1 |
_aDiamond, Edwin. _9131979 |
|
245 | 1 | 4 |
_aThe spot : _bthe rise of political advertising on television / _cEdwin Diamond and Stephen Bates. |
250 | _a3rd ed. | ||
260 |
_aCambridge, Mass. : _bMIT Press, _cc1992. |
||
300 |
_axiv, 418 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographical references (p. [399]-408) and index. | ||
650 | 0 |
_aAdvertising, Political _zUnited States. _9131980 |
|
650 | 0 |
_aTelevision advertising _zUnited States. _9131981 |
|
653 | _aтелевидение. | ||
653 | _aреклама. | ||
653 | _aСША. | ||
653 | _aполитическая реклама. | ||
700 | 1 |
_aBates, Stephen _d1958- _9131982 |
|
852 | 4 |
_aRU-ToGU _h659 _iDIA _nru |
|
999 | _c28822 |