Факультетские библиотеки

Карточный/Имидж каталог

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	1.	Brand Building and Marketing in Key Emerging Markets electronic resource A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil / by Niklas Schaffmeister. by Schaffmeister, Niklas [author.] \| SpringerLink (Online service). Series: Management for ProfessionalsEdition: 1st ed. 2015.Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	2.	Advances in Advertising Research (Vol. V) electronic resource Extending the Boundaries of Advertising / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki. by Banks, Ivana Bušljeta [editor.] \| De Pelsmacker, Patrick [editor.] \| Okazaki, Shintaro [editor.] \| SpringerLink (Online service). Series: European Advertising AcademySource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	3.	Staying the Consumption Course electronic resource Exploring the Individual Lock-in Process in Service Relationships / by Benjamin Krischan Schulte. by Schulte, Benjamin Krischan [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	4.	Multi-Level Decision Making electronic resource Models, Methods and Applications / by Guangquan Zhang, Jie Lu, Ya Gao. by Zhang, Guangquan [author.] \| Lu, Jie [author.] \| Gao, Ya [author.] \| SpringerLink (Online service). Series: Intelligent Systems Reference LibrarySource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	5.	Optimization of Integrated Supply Chain Planning under Multiple Uncertainty electronic resource by Juping Shao, Yanan Sun, Bernd Noche. by Shao, Juping [author.] \| Sun, Yanan [author.] \| Noche, Bernd [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	6.	Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China electronic resource by Liming Zhao. by Zhao, Liming [author.] \| SpringerLink (Online service). Series: SpringerBriefs in EconomicsSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	7.	Practical Manual of Quality Function Deployment electronic resource by Davide Maritan. by Maritan, Davide [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	8.	Business Relationship Management and Marketing electronic resource Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger. by Kleinaltenkamp, Michael [editor.] \| Plinke, Wulff [editor.] \| Geiger, Ingmar [editor.] \| SpringerLink (Online service). Series: Springer Texts in Business and EconomicsSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	9.	Customer Co-Design electronic resource A Study in the Mass Customization Industry / by Stefan R. Thallmaier. by Thallmaier, Stefan R [author.] \| SpringerLink (Online service). Series: Markt- und Unternehmensentwicklung Markets and OrganisationsSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	10.	Use of Market Data in the Recruitment of High Potentials electronic resource Segmentation and Targeting in Human Resources in the Pharmaceutical Industry / by Jan Posthumus. by Posthumus, Jan [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	11.	Real Estate Investing electronic resource Market Analysis, Valuation Techniques, and Risk Management / by Benedetto Manganelli. by Manganelli, Benedetto [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	12.	Business Intelligence for New-Generation Managers electronic resource Current Avenues of Development / edited by Jörg H. Mayer, Reiner Quick. by Mayer, Jörg H [editor.] \| Quick, Reiner [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	13.	Determinants of Private Label Attitude electronic resource Predicting Consumers’ Brand Preferences Using Psychographics / by Stefanie Weiß. by Weiß, Stefanie [author.] \| SpringerLink (Online service). Series: BestMastersSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	14.	Growing Brands Through Sponsorship electronic resource An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance / by Philip Gross. by Gross, Philip [author.] \| SpringerLink (Online service). Series: Strategie, Marketing und InformationsmanagementSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)