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The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates.
Material type: TextPublication details: Cambridge, Mass. : MIT Press, c1992Edition: 3rd edDescription: xiv, 418 p. : ill. ; 23 cmISBN: 0262041308 (hc); 0262540657 (pbk.) :Subject(s): Advertising, Political -- United States | Television advertising -- United States | телевидение | реклама | США | политическая рекламаDDC classification: 659.1/9320973 LOC classification: JF2112.A4 | D53 1992Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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1 неделя | Научная библиотека ТГУ Английский читальный зал | 330.1 DIA (Browse shelf(Opens below)) | 1 | Available | 13820000013460 |
Includes bibliographical references (p. [399]-408) and index.
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