TY  - BOOK
AU  - Joubert,Pieter H.
AU  - Rogers,Silvia M.
ED  - SpringerLink (Online service)
TI  - Strategic Scientific and Medical Writing: The Road to Success 
SN  - 9783662483169
AV  - R1 
U1  - 610 23
PY  - 2015///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg, Imprint: Springer
KW  - medicine
KW  - Critical care medicine
KW  - Oncology
KW  - Medicine & Public Health
KW  - Medicine/Public Health, general
KW  - Intensive / Critical Care Medicine
N1  - Introduction -- Written Communication in Drug Development -- Written Communication in Academic Settings -- Language Pitfalls: Native English Speakers -- Language Pitfalls: Non-Native English Speakers -- Scientific Misconduct -- Key Statistical Concepts -- Tables and Graphs -- International Conference on Harmonization (ICH) and Other Guidelines -- The Investigators' Brochure -- Initiating Clinical Programs (IND & IMPD) -- The CTD: Overviews and Summary Documents -- Study Protocols and Reports -- Scientific Papers -- Publication Strategy
N2  - A document may be based on accurate medical and scientific information, follow guidelines precisely, and be well written in clear and correct language, but may still fail to achieve its objectives. The strategic approach described in this book will help you to turn good medical and scientific writing into successful writing. It describes clearly and concisely how to identify the target audience and the desired outcome, and how to construct key messages for a wide spectrum of documents. Irrespective of your level of expertise and your seniority in the pharmaceutical, regulatory, or academic environment, this book is an essential addition to your supporting library. The authors share with you many years of combined experience in the pharmaceutical and academic environment and in the writing of successful outcome-driven documents
UR  - http://dx.doi.org/10.1007/978-3-662-48316-9
ER  -