TY  - BOOK
AU  - Ramšak,Mojca
ED  - SpringerLink (Online service)
TI  - Wine Queens: Understanding the Role of Women in Wine Marketing 
T2  - SpringerBriefs in Business,
SN  - 9783319166612
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2015///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - business
KW  - Cultural Heritage
KW  - Marketing
KW  - tourism
KW  - Management
KW  - sociology
KW  - Sex (Psychology)
KW  - Gender expression
KW  - Gender identity
KW  - Business and Management
KW  - Gender Studies
KW  - Tourism Management
N1  - The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts
N2  - This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking
UR  - http://dx.doi.org/10.1007/978-3-319-16661-2
ER  -