TY  - BOOK
AU  - Xu,Jun
ED  - SpringerLink (Online service)
TI  - Managing Digital Enterprise: Ten Essential Topics 
SN  - 9789462390942
AV  - HD28-70 
U1  - 658.514 23
PY  - 2014///
CY  - Paris
PB  - Atlantis Press, Imprint: Atlantis Press
KW  - Economics
KW  - Industrial management
KW  - Business planning
KW  - Entrepreneurship
KW  - Management information systems
KW  - Economics/Management Science
KW  - Innovation/Technology Management
KW  - Business Information Systems
KW  - Management/Business for Professionals
KW  - Organization/Planning
KW  - Business Strategy/Leadership
N1  - Foundation of Digital Enterprise -- Technology Foundation and Talent Management for Digital Enterprise -- Digital Enterprise Strategy Planning and Implementation -- B2C Digital Enterprise: E-tailing -- E-Services -- B2B Digital Enterprise and Supply Chain -- Digital Platforms -- Digital Marketing and Advertising -- Digital Payment Systems -- Mobile Enterprise
N2  - This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: • Foundation of Digital Enterprise • Technology Foundation and Talent Management for Digital Enterprise • Digital Enterprise Strategy Planning and Implementation • B2C Digital Enterprise: E-tailing • B2C Digital Enterprise: E-Services • B2B Digital Enterprise and Supply Chain • Digital Platforms • Digital Marketing and Advertising • Digital Payment Systems • Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise
UR  - http://dx.doi.org/10.2991/978-94-6239-094-2
ER  -