TY  - BOOK
AU  - Abraham,Jorij
ED  - SpringerLink (Online service)
TI  - Product Information Management: Theory and Practice 
T2  - Management for Professionals,
SN  - 9783319048857
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2014///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - Economics
KW  - Marketing
KW  - Business planning
KW  - Economics/Management Science
KW  - Sales/Distribution/Call Center/Customer Service
KW  - Project Management
KW  - Organization/Planning
N1  - What is PIM?- Benefits of a PIM System -- The Product Data Model -- PIM Processes -- PIM to Print -- Selecting a PIM System -- Implementing a PIM -- Appendix: Cases -- Appendix: PIM Software Vendors -- About UNIC -- About the Author
N2  - Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook
UR  - http://dx.doi.org/10.1007/978-3-319-04885-7
ER  -