TY  - BOOK
AU  - Sernovitz,Andy
AU  - Godin,Seth
AU  - Kawasaki,Guy
TI  - Word of mouth marketing: how smart companies get people talking
SN  - 9781608323661
AV  - HF5414 .S47 2012
U1  - 658.87 23
PY  - 2012///
CY  - Austin
PB  - Greenleaf Book Group Press
KW  - Word-of-mouth advertising
KW  - Marketing
KW  - маркетинг из уст в уста
KW  - реклама из уст в уста
KW  - реклама
KW  - маркетинг
N2  - Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about
UR  - http://www.loc.gov/catdir/enhancements/fy1216/2011943267-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1216/2011943267-d.html
ER  -