TY  - BOOK
AU  - Roman,Kenneth
TI  - The king of Madison Avenue: David Ogilvy and the making of modern advertising
SN  - 9781403978950
AV  - HF5810.O34 A3 2009
U1  - 659.092B 22
PY  - 2009///
CY  - New York
PB  - Palgrave Macmillan
KW  - Ogilvy, David,
KW  - Огилви, Дэвид
KW  - Advertising executives
KW  - United States
KW  - Biography
KW  - Advertising agencies
KW  - History
KW  - 20th century
KW  - Advertising
KW  - реклама
KW  - рекламные агентства
KW  - США
KW  - биографии
KW  - 20 век
N1  - Bibliogr.: p. [249]-271; Index: p. [275]-282
N2  - Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals
UR  - http://www.loc.gov/catdir/toc/ecip0828/2008040118.html
UR  - http://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
ER  -