TY - BOOK AU - Diamond,Edwin AU - Bates,Stephen TI - The spot: the rise of political advertising on television SN - 0262041308 (hc) AV - JF2112.A4 D53 1992 U1 - 659.1/9320973 20 PY - 1992/// CY - Cambridge, Mass. PB - MIT Press KW - Advertising, Political KW - United States KW - Television advertising KW - телевидение KW - реклама KW - США KW - политическая реклама N1 - Includes bibliographical references (p. [399]-408) and index ER -