TY  - DATA
AU  - Diehl,Sandra
AU  - Terlutter,Ralf
ED  - SpringerLink (Online service)
TI  - International Advertising and Communication: Current Insights and Empirical Findings
SN  - 9783835057029
PY  - 2006///
CY  - Wiesbaden
PB  - Deutscher Universitäts-Verlag
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
UR  - http://dx.doi.org/10.1007/3-8350-5702-2
ER  -