TY  - BOOK
AU  - Davis,Martyn P.
TI  - Successful advertising: key alternative approaches: A management handbook of worldwide principles
SN  - 0304700975
PY  - 1997///
CY  - London
PB  - Cassell
KW  - реклама
KW  - менеджмент
KW  - маркетинг
ER  -