The cognitive role of metaphors in processes of cultural production V. A. Surovtsev, V. N. Syrov
Material type: ArticleSubject(s): метафоры | культурное производство | когнитивные аспектыGenre/Form: статьи в журналах Online resources: Click here to access online In: Procedia - Social and Behavioral Sciences Vol. 200 : The XXVI Annual International Academic Conference, Language and Culture, 27–30 October 2015. P. 130-134Abstract: This paper discusses the potential of metaphor in the processes of cultural production. The authors believe that the creation of metaphors should be viewed as a mechanism for such production. This approach involves the interpretation of metaphor as a way of creating new meanings. The development of this idea requires a revision of the widespread substitution view of metaphor. So, if the literal meaning is known, the use of metaphors should be considered excessive. To avoid the view of metaphor as a simile or analogy, it must be assumed that through metaphor the common feature is created rather than explicated. To do this, a hypothesis is developed that the primary effect of metaphor is simply to capture imagination.Библиогр.: 10 назв.
This paper discusses the potential of metaphor in the processes of cultural production. The authors believe that the creation of metaphors should be viewed as a mechanism for such production. This approach involves the interpretation of metaphor as a way of creating new meanings. The development of this idea requires a revision of the widespread substitution view of metaphor. So, if the literal meaning is known, the use of metaphors should be considered excessive. To avoid the view of metaphor as a simile or analogy, it must be assumed that through metaphor the common feature is created rather than explicated. To do this, a hypothesis is developed that the primary effect of metaphor is simply to capture imagination.
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