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Word of mouth marketing how smart companies get people talking Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
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TextPublication details: Austin Greenleaf Book Group Press 2012Edition: 3rd edDescription: XIX, 215 p. illISBN: 9781608323661; 1608323668Subject(s): Word-of-mouth advertising | Marketing | маркетинг из уст в уста | реклама из уст в уста | реклама | маркетингDDC classification: 658.87 LOC classification: HF5414 | .S47 2012Other classification: У842.10-803.81 Online resources: Contributor biographical information | Publisher description Summary: Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 1 неделя | Научная библиотека ТГУ Английский читальный зал | 658.8 SER (Browse shelf(Opens below)) | Available | 13820000869469 |
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Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
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