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Advertising, promotion, and supplemental aspects of integrated marketing communications

By: Shimp, Terence AMaterial type: TextTextPublication details: Fort Worth a. o. The Dryden Press Harcourt Brace College Publ. 1997Edition: 4. edDescription: XXIII, 589 p. illISBN: 0030103525Subject(s): маркетинг | менеджмент | реклама | экономикаOther classification: У821.24
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Item type Current library Call number Copy number Status Date due Barcode
1 неделя Научная библиотека ТГУ Английский читальный зал 330.1 SHI (Browse shelf(Opens below)) 1 Available 13820000009566

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