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But first, these messages-- : The selling of broadcast advertising / Barton C. White, N. Doyle Satterthwaite.
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TextPublication details: Boston : Allyn and Bacon, c1989Description: x, 389 p. : ill. ; 25 cmISBN: 0205116876Subject(s): Selling -- Broadcast advertising | MEDIA system | promotion | реклама | маркетинг | средства массовой информации | радио | телевидение | кабельное телевидение | Radio | television | cableDDC classification: 659.14/068/8 LOC classification: HF5439.B67 | W45 1989
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| 1 неделя | Научная библиотека ТГУ Английский читальный зал | 330.2 WHI (Browse shelf(Opens below)) | 1 | Available | 13820000009590 |
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Includes index.
Bibliography: p. 379-381.
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