The king of Madison Avenue David Ogilvy and the making of modern advertising Kenneth Roman
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TextPublication details: New York Palgrave Macmillan 2009Description: XIV, 282 p., [4] l. of plates illISBN: 9781403978950; 1403978956Other title: David Ogilvy and the making of modern advertisingSubject(s): Ogilvy, David, 1911-1999 | Огилви, Дэвид | Advertising executives -- United States -- Biography | Advertising agencies -- United States -- History -- 20th century | Advertising -- United States -- History -- 20th century | реклама | рекламные агентства | США | биографии | 20 векDDC classification: 659.092 | B LOC classification: HF5810.O34 | A3 2009Other classification: У842.10-803.81 Online resources: Table of contents only | Contributor biographical information | Publisher description Summary: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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| 1 неделя | Научная библиотека ТГУ Английский читальный зал | 659 ROM (Browse shelf(Opens below)) | Available | 13820000742923 |
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Bibliogr.: p. [249]-271
Index: p. [275]-282
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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