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The marketing gurus lessons from the best marketing books of all time Chris Murray and the editors of Soundview Executive Book Summaries
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TextPublication details: New York [a. o.] Portfolio 2006Description: XII, 290 p. illISBN: 1591841054; 9781591841050Uniform titles: Soundview executive book summaries. Subject(s): Marketing | Marketing -- Abstracts | маркетинг | латеральный маркетинг | маркетинг отношений | маркетинговые стратегииDDC classification: 658.8 LOC classification: HF5415 | .M85 2006Other classification: У821.24 Online resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Выдается по месту хранения | Научная библиотека ТГУ Библиотека ИЭМ | У050.24 M96 (Browse shelf(Opens below)) | Available | 13820000742915 |
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| У050.24 M31 Marketing encyclopedia issues and trends shaping the future | У050.24 M31 Marketing | У050.24 M78 Practical marketing and PR for the Small business | У050.24 M96 The marketing gurus lessons from the best marketing books of all time | У050.24 P43 Strategic advertising management | У050.24 P50 Sales promotion in postmodern marketing | У050.24 S31 The portable MBA in marketing |
Index: p. [283]-290
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