Normal view
MARC view
Strategic brand management Richard Elliott, Larry Percy
Material type: TextPublication details: Oxford [a. o.] Oxford University Press 2007Description: XIV, 265 p. illISBN: 0199260001; 9780199260003Subject(s): Product management | Strategic planning | стратегическое планирование | социальная психология | эмоции | товарные знаки | реклама | торговые марки | брендинг | корпоративный бренд-менеджмент | маркетингDDC classification: 658.8/27 LOC classification: HF5415.15 | .E43 2007Other classification: У821.24 Online resources: Table of contents only | Contributor biographical information | Publisher descriptionItem type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
1 неделя | Научная библиотека ТГУ Английский читальный зал | 330.2 ELL (Browse shelf(Opens below)) | Available | 13820000709233 |
Browsing Научная библиотека ТГУ shelves, Shelving location: Английский читальный зал Close shelf browser (Hides shelf browser)
330.1 STO Fundamentals of marketing | 330.122 GRE One world, ready or not The manic logic of global capitalism | 330.2 DAN Brands | 330.2 ELL Strategic brand management | 330.2 ROM The language of advertising | 330.2 WHE Designing brand identity a complete guide to creating, building, and maintaining strong brands | 330.2 WHI But first, these messages-- : The selling of broadcast advertising / |
Includes bibliographical references
Index: p. [255]-265
There are no comments on this title.
Log in to your account to post a comment.