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Emotional branding the new paradigm for connecting brands to people Marc Gobe

By: Gobe, MarcMaterial type: TextTextPublication details: New York Allworth press 2001Description: XXXII, 319 p. illISBN: 1581150784Subject(s): маркетинг | бренды | брендинг | торговые марки | потреблениеOther classification: У521.24
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Index: p. 313-319

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