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Marketing, Technology and Customer Commitment in the New Economy (Record no. 413322)
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000 -Маркер записи | |
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Контрольное поле постоянной длины | 05442nam a22005055i 4500 |
001 - Контрольный номер | |
Контрольное поле | vtls000558125 |
005 - Дата корректировки | |
Контрольное поле | 20210922085643.0 |
007 - Кодируемые данные (физ. описан.) | |
Контрольное поле постоянной длины | cr nn 008mamaa |
008 - Кодируемые данные | |
Контрольное поле постоянной длины | 170212s2015 gw | s |||| 0|eng d |
020 ## - Индекс ISBN | |
ISBN | 9783319117799 |
-- | 978-3-319-11779-9 |
024 7# - Прочие стандартные номера | |
Стандартный номер | 10.1007/978-3-319-11779-9 |
Источник номера | doi |
035 ## - Системный контрольный номер | |
Системный контрольный номер | to000558125 |
040 ## - Источник каталогиз. | |
Служба первич. каталог. | Springer |
Служба, преобразующая запись | Springer |
Организация, изменившая запись | RU-ToGU |
050 #4 - Расстановочный код библ. Конгресса | |
Классификационный индекс | HF5410-5417.5 |
072 #7 - Код предметной/темат. категории | |
Код предметной/темат. категории | KJS |
Источник кода | bicssc |
072 #7 - Код предметной/темат. категории | |
Код предметной/темат. категории | KJSM |
Источник кода | bicssc |
072 #7 - Код предметной/темат. категории | |
Код предметной/темат. категории | BUS043000 |
Источник кода | bisacsh |
082 04 - Индекс Дьюи | |
Индекс Дьюи | 658.8 |
Номер издания | 23 |
245 10 - Заглавие | |
Заглавие | Marketing, Technology and Customer Commitment in the New Economy |
Физический носитель | electronic resource |
Продолж. заглавия | Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / |
Ответственность | edited by Harlan E. Spotts. |
260 ## - Выходные данные | |
Место издания | Cham : |
Издательство | Springer International Publishing : |
-- | Imprint: Springer, |
Дата издания | 2015. |
300 ## - Физическое описание | |
Объем | XXXIII, 306 p. |
Иллюстрации/тип воспроизводства | online resource. |
336 ## - Тип содержимого | |
Тип содержимого | text |
Content type code | txt |
Source | rdacontent |
337 ## - Средство доступа | |
Средство доступа | computer |
Media type code | c |
Source | rdamedia |
338 ## - Тип носителя | |
Тип носителя | online resource |
Carrier type code | cr |
Source | rdacarrier |
490 1# - Серия | |
Заглавие серии | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
ISSN серии | 2363-6165 |
505 0# - Примечание о содержании | |
Содержание | Education: Innovations in Course Control and Delivery -- Internet Marketing Issues -- Retailing Track: Differences Among Consumer Segments -- Sales: Managing Customer Relationships -- B2B: Trust, Loyalty, and Interfirm Governance -- Doctoral Session: Buyer Behavior Issues -- International: Consumer Behavior Issues and Global Marketing -- The Pursuit of Happiness: A Worthy Focus for Marketers? -- Consumer Perceptions in Services Research -- Strategy: Insights on Networks and Relationship Strategy -- Retailing: Atmospherics Role in the Shopping Experience -- Research: Qualitative and Quantitative Approaches to Market Research -- Doctoral Session: Consumer Perceptual Potpourri -- Strategy: Organizational Learning and Marketing Strategy -- Focusing on Improving Salesperson Job Performance and Job Attitude -- Merchandising and Store Patronage: Examining Determinants of Retail Customer Intentions -- IMC: Advertising: Deception, Emotion and Wireless Message -- Services: Understanding Service Quality and Relationship Quality in Service Firms -- Consumer Loyalty Research: What do We Know? -- Doctoral Session: Technology and Marketing -- Store Image –Theory, Research and Reality: A South Africa Perspective -- Consumer Behavior Potpourri -- Ethics: Regulation and Self-Regulation in Markets -- Technology Issues in Consumer Behavior -- Electronic Marketing Issues -- Measurement Issues in Marketing -- Globalization Potpourri -- Ethical and Legal Issues -- Marketing Potpourri -- Purchasing Motivations: Generations, Products and Attitudes -- Doctoral Session: Marketing Strategy Issues -- International: Marketing Strategy Issues and Global Marketing -- International: Marketing Management Issues and Global Marketing -- Special Session: Academy of Marketing Science: Lamb, Hair, & McDaniel Outstanding Marketing Teachers -- Social and Non-Profit Marketing -- Services: Customer-Firm Interactions and Communications in Service Industries -- B2B: Sustaining and Maintaining Supply Chains -- Marketing Mix, Environment, and Strategy -- Doctoral Session: Relationship Marketing Issues -- Marketing Strategy: Insights on Market Orientation -- Retailing: A Look at Various Promotional Issues -- Doctoral Dissertation Award Winner Finalists Presentations -- Understanding Ourselves: Identity, Brands, and Consumption. |
520 ## - Аннотация | |
Аннотация | This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. . |
650 #0 - Тематические рубрики | |
Основная рубрика | business. |
9 (RLIN) | 366240 |
650 #0 - Тематические рубрики | |
Основная рубрика | Marketing |
9 (RLIN) | 564740 |
650 #0 - Тематические рубрики | |
Основная рубрика | Leadership. |
9 (RLIN) | 132708 |
650 #0 - Тематические рубрики | |
Основная рубрика | Sales management. |
9 (RLIN) | 462210 |
650 14 - Тематические рубрики | |
Основная рубрика | Business and Management. |
9 (RLIN) | 459956 |
650 24 - Тематические рубрики | |
Основная рубрика | Marketing |
9 (RLIN) | 564740 |
650 24 - Тематические рубрики | |
Основная рубрика | Business Strategy/Leadership. |
9 (RLIN) | 412933 |
650 24 - Тематические рубрики | |
Основная рубрика | Sales/Distribution. |
9 (RLIN) | 462212 |
700 1# - Другие авторы | |
Другие авторы | Spotts, Harlan E. |
Роль лиц | editor. |
9 (RLIN) | 463766 |
710 2# - Другие организации | |
Организация/юрисдикция | SpringerLink (Online service) |
9 (RLIN) | 143950 |
773 0# - Источник информации | |
Название источника | Springer eBooks |
830 #0 - Заголовок добавочной библ.записи на серию — унифицированное заглавие | |
Унифицированное заглавие | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
9 (RLIN) | 462452 |
856 40 - Электронный адрес документа | |
URL | <a href="http://dx.doi.org/10.1007/978-3-319-11779-9">http://dx.doi.org/10.1007/978-3-319-11779-9</a> |
912 ## - Coursera for Campus: онлайн курсы для ТГУ | |
Coursera for Campus: онлайн курсы для ТГУ | ZDB-2-SBE |
999 ## - Системные контрольные номера (Koha) | |
biblionumber (Koha) | 413322 |
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